News
COLORADO SPRINGS, Colo. (BRAIN) — A former Colorado Cyclist product line manager died after a confrontation with police responding to a neighborhood disturbance call on May 24.
DENVER (BRAIN) — Guerrilla Gravity has defied the gravity of the current economic state with sales volume and dollars up at a time when the demand for high-end bikes is down.
HATTIESBURG, Miss. (BRAIN) — With careful consideration of staff and customer health, many bike retailers are wrestling with the safe way to reopen to foot traffic after shelter-in-place orders lift in the wake of COVID-19.
SAN FRANCISCO (BRAIN) — Uber is under fire from cycling advocates about shipping unwanted e-bikes and e-scooters to a scrap yard amid a bike shortage brought on by the COVID-19 pandemic.
VISTA, Calif. (BRAIN) — As the interest in vintage and replica old school BMX bikes grows, Haro Bikes has two new offerings: replicas of the 1984 Haro Master and Sport framesets.
MONTRÉAL (BRAIN) — Quantum, a Montréal-based e-bike retailer and manufacturer, is now distributing Peugeot bikes in Canada, where the brand has been unavailable for about 20 years.
WASHINGTON (BRAIN) — The Trump administration has granted MonkeyLectric LLC an exclusion from Section 301 tariffs for its China-made battery pack.
DETROIT (BRAIN) — While Detroit Bikes announced last week that they will build 500 Schwinn Collegiate 125th Anniversary bikes for Walmart in partnership with Pacific Cycle, owner Zak Pashak has built production capacity and momentum for almost a decade.
BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?
DURANGO, Colo. (BRAIN) — Marketing expert Kristin Carpenter hosted a live presentation on BRAIN's Facebook page Wednesday. A recorded video is now available.
KENT, Wash. (BRAIN) — REI Co-op formed a retail partnership with home design company West Elm to sell outdoor lifestyle products, including portable furniture and softgoods.
We have read plenty of articles now about this "bike boom." We still have no idea when it will end, if it will end and what the end even looks like. If this is the new normal, even for a while, I'll take it.
DURANGO, Colo. (BRAIN) — Jennifer Tetrick, PR and communications director at Decathlon, joins the Channel Mastery podcast this week to discuss what the retailer has learned about operating during the pandemic at its European stores.
Decathlon now operates in 71 countries.
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