News
BOULDER, Colo. (BRAIN) — Pocket Outdoor Media — the owner of BRAIN, VeloNews, Triathlete, VeloPress, VeloSwap, and Rol Massif in the cycling world — is expanding its portfolio to acquire Rock and Ice, Trail Runner, and Gym Climber magazines, all formerly produced by Big Stone Publishing.
BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.
BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.
SAN CARLOS, Calif. (BRAIN) — Winning a Christmas raffle six years ago changed Colin Roche’s life and quest.
SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.
WASHINGTON (BRAIN) — The industry imported 1.7 million bikes in August, worth $142 million — a 24% increase in value over the same month last year, but down $9 million from July’s numbers.
MONTREAL (BRAIN) — American BMX Company, which acquired the legacy BMX brand Race Inc. in July, has signed a long-term licensing agreement with Jeff Bottema to bring Bottema's legendary BMX fork back to the market, updated for modern standards.
CARLSBAD, Calif. (BRAIN) — A360 Media, which acquired the magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely.
WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store.
WASHINGTON (BRAIN) — The U.S. Department of Interior officially approved its policy proposal for land managers to regulate e-bikes the same as traditional bikes on non-motorized lands.
(BRAIN) — Longtime industry writer Garrett Lai passed away suddenly early this week, due to natural causes.
SAN FRANCISCO (BRAIN) — Long before Chinmay Malaviya and Charlie Depman met and formed an online marketplace for electric vehicles, they worked for environmental nonprofits in India and China. Their passion to reduce pollution and slow climate change led to a partnership to create Ridepanda.
BOULDER, Colo. (BRAIN) — Tamika Butler gave fair warning early to the 300-plus attendees of her Virtual Bicycle Leadership Conference address Wednesday morning.
"If you are timid about hearing about blackness and about hearing about race, this probably wasn't the morning session for you," said Butler, an avid cyclist and former executive director of the Los Angeles County Bicycle Coalition.