News
LAS VEGAS, NV (BRAIN)—Specialized founder and president Mike Sinyard and a handful of employees will roll into Interbike’s Outdoor Demo this morning following a five-day ride from the company’s headquarters.
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. has reached an agreement to purchase Kestrel Bicycles. ASI currently owns the Fuji and SE Bikes brands.
LAS VEGAS, NV (BRAIN)—Too many two-mile trips are by car, spurring Clif Bar into action. Following Interbike this week, Clif Bar’s biodiesel bus will travel to a host of college campuses to promote its two-mile challenge.
LAS VEGAS, NV (BRAIN)-YaYa Bike took a new name and face yesterday: Mobeus Independent Bicycle Co-op. The brand reflects its revitalized mission: stop at nothing to help independent bicycle dealers thrive.
LAS VEGAS, NV (BRAIN)-A cooling breeze and moderate temperatures made for balmy biking during Outdoor Demo this year, and the new venue’s additional paved surfaces and landscaping diminished the dust.
LAS VEGAS, NV (BRAIN)—Erick Kozin only took over as owner of Nema International eight months ago, but his presence has left an indelible mark on the 2008 line.
"Do you want the good news or bad news first?" A Riviera Hotel front desk employee asked a young man checking in two days ago.
LAS VEGAS, NV (BRAIN)—Dahon has some great new product to help celebrate its 25th anniversary at Booth 3925.
"Please Help Protect Our Employees. If you are in need of a disposable container for hypodermic needles PLEASE CALL HOUSEKEEPING DIAL 63." On a sticker in the Riviera bathroom. (Until next year, Riviera.)
LAS VEGAS, NV (BRAIN)—To make it easier for people to choose sustainable hydration over bottled water, Camelbak launched an initiative called “Choose to Re-use” at Interbike.
LAS VEGAS, NV (BRAIN)—Not everyone was searching out the latest and greatest bicycle products as the doors to the Sands Expo Halls opened yesterday.
LAS VEGAS, NV (BRAIN)—Eric Sampson cites a variety of reasons for completing his road group. But it can be chalked up to old guys who love riding mountains.
LAS VEGAS, NV (BRAIN)—The mood was a jubilant one yesterday at DPM Sports Booth 2451.