News
CARSON CITY, NV (BRAIN)—Veltec has signed an agreement to become the licensee of the Descente brand for the cycling, triathlon, running and fitness markets in North America and Europe.
Veltec will create a new soft goods division comprised of Descente and Shebeest, which Veltec acquired in 2005.
"If you feel yourself getting frustrated, switch off the TV and talk to a loved one." —Dr. Malissa Wood, citing a study linking the big game with the big one (that's a heart attack, for those non Fred Sanford fans). Enjoy the game and Cheez Doodles!!!
GREENVILLE, SC (BRAIN)—Hincapie Sportswear and Barkley, one of the largest independent advertising agencies in the United States, are partnering to create a new development cycling team that focuses on riders under 23 years old.
NEW YORK, NY (BRAIN)—The 8th annual Bicycle Film Festival is fast approaching, and it's calling for your entries with the deadline being Feb. 19.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) heartily thanks the more than 100 companies that donated products to its Re-Cyclery Bicycle Thrift shop last year.
Profits from the shop fund TFK's national mountain bike program for underserved youth.
VISTA, CA (BRAIN)—Electra has named Dean Bradley as its new vice president of product development.
MONTEREY, CA (BRAIN)—The adage “if you build it, they will come” has never been truer for the Sea Otter Classic mountain bike events.
Soil composition, topography and weather are key to building the mountain bike courses, which continue to attract swarms of racers from all points around the globe.
LAGUNA HILLS, CA (BRAIN)—Recycled Bike Art is comprised of talented artists and craftspeople that combine retired bicycle parts and stained glass to make beautiful and functional artwork.
Artist and lifelong cyclist, Angela Armstrong is the founder and principal artist of Recycled Bike Art.
What industry lady (and we mean that with all sincerity) stopped by BRAIN world headquarters for a road ride yesterday, showing off BRAIN's old logo (tat) on her ankle?
—The person that emails the Web Editor first wins nothing, according to Publisher Marc Sani.
UPDATE:
"Homer, Alaska. A quaint little drinking village with a fishing problem." —bumper sticker
CORRECT ANSWER to Thursday's bit of trivia:
Marketing queen bee Suzette Ayotte
MILAN, Italy (BRAIN)—A recent analysis of last year’s EICMA Show points to a successful event for both retailers and the public.
CSM International conducted the survey to collect comments and suggestions that might help the organizers prepare for this year’s show.
KEYESVILLE, CA (BRAIN)—Jason Smith is heading up the 20th Annual Keyesville Classic from March 14-16, and he wants everyone in the industry to know what a great time he has planned.
Friday night will feature a kick-off party at the Kern River Brewery where you can register for the races.
COPENHAGEN, Denmark (BRAIN)—Entering 2007, Sweetskinz was optimistic about the potential for Sweetskinz tires throughout Europe.
By year’s end the company had dramatically increased the number of distributors and now Sweetskinz tires are available in 25 European countries.
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