News

Posted April 28, 2021

ASHEVILLE, N.C. (BRAIN) — Kitzuma Cycling Logistics, which launched in December offering direct-to-consumer brands dock-to-door box-free bike shipping, has expanded its delivery service to independent bike dealers nationwide.

Posted April 27, 2021
CORRECTS fundraising goal to $1M.
Smith explains the system at the 2018 Eurobike. BRAIN photo.

BOULDER, Colo. (BRAIN) — CeramicSpeed, known for its low-friction derailleur pulleys and chains, is hoping to raise $1 million in private investment to develop its chainless, low-friction drivetrain, called Driven. CeramicSpeed has formed a new spinoff called Driven Technologies Inc. to develop the system.

Posted April 27, 2021
Mobile phone carrier senior director of operations David Dentry takes over.

WHEAT RIDGE, Colo. (BRAIN) — When Ron Kiefel began looking for a buyer for Wheat Ridge Cyclery, he made it known he wouldn't sell to a bike brand, according to General Manager Steve Heal. Kiefel wanted to maintain the family dynamic that's been the hallmark of his successful business.

Posted April 26, 2021
Organizers cancel four other events because of demo bike shortage.

MOAB, Utah (BRAIN) — Outerbike announced Monday it will hold two events this year and canceled four others this summer because of a demo bike shortage.

Posted April 26, 2021

LOS ANGELES (BRAIN) — Grow Cycling Foundation and BlackHeart Bike Co. collaborated to offer a one-of-a-kind titanium all-road bike to raise money to build a pump track.

Posted April 23, 2021

FORT WAYNE, Ind. (BRAIN) — Recon Power Bikes started on the principle that to create the right e-bike for law enforcement, having the proper background is paramount.

Posted April 23, 2021
Sixty-eight bikes will be donated to a local elementary school.
Jeff Lenosky will hold a skills clinic Monday.

LONGMONT, Colo. (BRAIN) — A Colorado-based nonprofit group that helps increase outdoor access for underserved kids joins professional mountain biker Jeff Lenosky in a charity bike-building event Monday.

Posted April 22, 2021

PORTLAND, Ore. (BRAIN) — Showers Pass announced on Earth Day, April 22, that it is officially "Climate Neutral Certified." The Climate Neutral program, run by a nonprofit organization, awards a consumer label to brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated

Posted April 22, 2021

COCHRANE, Alberta (BRAIN) — Since the advent of left crankarm power meters, leftover crankarms have been gathering dust in shop bins and garages with little prospect of any future use. Now 4iiii is offering buy some left arms for up to $45 cash and recycle them into new power meters.

Posted April 22, 2021
On Earth Day, Thule also announced new long-term sustainability goals.

STOCKHOLM (BRAIN) — Thule Group net sales for the first quarter of the year increased 46% year-over-year, which was helped by sales in the Americas that jumped 83% after currency adjustment.

Sport and cargo carriers drove the Region Americas growth with bike product demand leading the way.

Posted April 22, 2021

PORTLAND, Ore. (BRAIN) — Independent framebuilder Simple Bicycle Co. has acquired an investor and will expand its production capacity.

Posted April 22, 2021
Empty energy gel wrappers? Worn-out sneakers or wool socks? How about an old bike helmet? There are more options to keep them out of landfills.
Bern is encouraging helmet recycling.

BERKELEY, Calif. (BRAIN) — On this Earth Day, April 22, bike industry brands (include BRAIN's parent company, Outside) are promoting more options to keep their products and packaging out of landfills at the end of their useful lives. Here's a rundown of some of the programs.

Posted April 21, 2021

FAYETTEVILLE, Ark. (BRAIN) — Brook Watts announced Wednesday that he will no longer be the organizer for the 2022 UCI Cyclo-cross World Championships or a UCI World Cup cyclocross event to be held in October. Both events are scheduled to take place in Fayetteville. 

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