New Products
BOULDER, Colo. (BRAIN) — Rebecca Rusch's new book tells how she went from being a normal kid in Chicago to a woman known as the Queen of Pain for her perseverence as a relentlessly fast runner, paddler, and mountain bike racer.
LOS ANGELES (BRAIN) — Mission's Camo Series messenger bags are available in three sizes in a limited edition.
BOULDER, Colo. (BRAIN) — Goggles & Dust: Images from Cycling's Glory Days is a new book containing newly restored photographs from 1920s and 1930s bike racing.
SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).
MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls from tool strikes.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.
BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light.
VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — Just hours after Apple announced plans for its new iPhone 6 model on Tuesday, at least one bike supplier announced a matching bicycle accessory.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.
SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.
GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.
SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.
PETALUMA, Calif. (BRAIN) — Cargo bike brand Yuba Bicycles is launching the Flip Flop, a kids' balance bike with a rear rack and a novel frame design that can be flipped over to add about an inch to the frame size for a growing child.
CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November).
GOLDEN, Colo. (BRAIN) — Yeti is getting back into the cross-country race bike market with a new AS-Rc model, introduced Wednesday.
The new carbon full-suspension model uses 650b wheels for smaller sizes and 29er wheels on larger. A complete bike starts at $5,799 retail and begins shipping immediately.
INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner, is now shipping its first pump since Poertner took over the brand last year.
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