New Products

LONGWOOD, Fla. (BRAIN) — Specifically designed for BMX use, the Subrosa Street Rail is 8 feet long and 18 inches high. It can be broken down into 4-foot sections for transport, and a connector is available to tie two rails together for a 16-foot rail.

ALISO VIEJO, Calif. (BRAIN) — Fizik has released its 2015 pro team edition Aliante saddle, part of a program the brand has been running for 15 years.

For 2015, the Aliante model saddle's shape has been refined and improved with new technology and materials to create the lightest ever Aliante.

WHITTIER, Calif. (BRAIN) — 3G Bikes is offering three new models in the urban/city category, to complement its beach cruiser bike models.

The new G'Linda and Melrose women's bikes and the Chicago men's bike are designed to offer dealers high margins with attractive retail price points.

POOLE, United Kingdom (BRAIN) — Bike-care brand Muc-Off has added a new range of athlete protection creams, which includes warm-up creams, a "power cream," and "ultra-endurance cream" as well as a recovery balm.

TRAVERSE CITY, Mich. (BRAIN) — ERG! energy bars, developed by Michigan masters bike racer Dennis Bean-Larson, contain simple whole, raw foods and are gluten-, dairy- and soy-free.

BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum mountain bike rims separately for those who want to build wheels with their own hubs. It's the first time the brand has offered rims outside of its wheel product line.

MADRID (BRAIN) — Creating a new category in the power meter market, Rotor Bike Components has introduced the INpower meter, which is integrated into the axles of the Spanish brand’s cranksets. 

SAN DIEGO (BRAIN) — Goggle and casual sunglass brand 100% has expanded into performance sunglasses with the introduction of the Speedcraft and more compact Speedcraft SL.

OLATHE, Kan. (BRAIN) — Garmin released details of the next generation of its Virb action cameras on Monday. The two new camera models will be available this summer.