AMERICAN FORK, Utah (BRAIN) — Lizard Skins has expanded its line of Dura Soft Polymer bar tape colors to include earth tones for gravel bikes.
The DSP V2 range now includes olive green and chocolate brown in either 1.8, 2.5, or 3.2mm thickness. MSRP is $39.99.
"With the growing popularity of gravel, we felt it was the perfect time to expand our color palette to meet that customers need," said Ryan Huntington, Lizard Skins sales and marketing director. "We love the bright vibrant colors for the road market, but the gravel audience is a little more subdued and now we connect with them."
The DSP tape is used by pro tour teams Lotto Soudal and Movistar, along with cyclocross riders Maghalie Rochette and Kerry Werner.
Lizard Skins entered the market in 1993 with a Neoprene chainstay protector and has expanded into baseball, hockey, and lacrosse. Lizard Skins has been the recipient of the Mountain West Capital Network Utah 100 fastest growing companies for the last three years.
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Lizard Skins Olive Green DSP Bar Tape V2.
