Diamondback adds e-bikes to its line, launches 'Get Amped' campaign

KENT, Wash. (BRAIN) — Diamondback Bicycles, a brand owned by Alta Cycling, has unveiled its 2021 spring e-bike collection, which includes four new models back by a new "Get Amped" marketing campaign. The bikes will be available online at diamondback.com and in Diamondback retailers nationwide. Dealers can participate in Diamondback's omni-channel distribution program.

The four models are the first e-bikes for the Diamondback line, although Alta has long experience with e-bike with its iZip, Raleigh and Haibike brands. 

"It has been incredibly exciting to see our hard work, time spent and energy expended come to fruition with this launch," said Michael Brown, VP of Product Development for Alta Cycling. "Our four new e-bikes will hit a sweet spot in the Diamondback lineup, with a solid combination of high-performing components, a streamlined design and unmatched versatility. With options for a wide variety of users, in terms of both end-use and price point, we're really pleased that these bikes will be at the forefront of Diamondback's foray into the e-bike market."

The Response is a Class 3 e-bike with a 350w Bosch Performance Speed (28mph) motor and a 10-speed Shimano drivetrain, Magura hydraulic disc brakes and plus-size Schwalbe tires mounted on tubeless compatible 27.5-inch wheels. The bike has a 120mm travel RockShox Judy Gold fork. $4,100 MSRP.

The Union 1 offers an aluminum frame with internal cable routing, a Bosch Performance Line Speed (28mph) motor and a Powertube integrated 400wh battery. It features a Bosch Purion on-board computer, 10-speed Shimano drivetrain, Tektro hydraulic disc brakes and wide tires on 27.5-inch wheels. It comes equipped with an integrated rack and fenders. $3,500 MSRP.

The Union 2 is a fully loaded commuter e-bike powered by a Bosch Performance Line Speed (28mph) motor and a Powertube 500wh battery. It has an integrated Bosch Kiox on-board computer that is compatible with Bluetooth heart-rate monitors. Built on a polished aluminum frame with internal cable routing, it has a 10-speed Shimano drivetrain, Shimano hydraulic disc brakes, wide tires on 27.5-inch wheels and built-in lights and integrated rack and fenders. $4,100 MSRP.

The Current has a 500wh Powertube integrated Bosch battery, Shimano 11-speed drivetrain, Maxxis Rambler 700x40c tires, and drop handlebars. $4,100 MSRP.

The "Get Amped" campaign pays homage to the electric guitar and the rock and roll history of Alta's hometown of Seattle. The campaign launched April 5. 

More information: diamondback.com.