Bike brands sign joint statement on physical inactivity

(BRAIN) — Following a report by the World Health Organization about rising levels of physical inactivity globally, several industry brands have signed onto to a statement calling for "urgent and coordinated action" to combat the trend. 

Shimano, Specialized, SRAM and other brands signed the statement produced and promoted by the World Federation of Sporting Goods Manufacturers. 

"Tackling such a crisis requires every corporation to take responsibility to positively impact current and future generations," said Shimano's president, Taizo Shimano in a statement released by the WFSGI. "It requires the global sporting goods industry to work together and show our common desire for health and happiness," Shimano said.

The WHO report showed that 31% of adults are inactive and are not meeting the recommended levels of physical activity of 150 minutes of moderate exercise per week. It also said the levels of global inactivity are project to rise from the current 31% to 35% by 2030. It found the economic cost of treating health conditions that are preventable by engaging in a more active lifestyle will exceed $300 billion by 2030.

Companies that signed the WFSGI statement: