STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.
POC has been working with MacAskill since 2009.
POC's CEO and founder, Stefan Ytterborn, said, "When I first saw Danny in his film in 2009 I realized immediately that he was unique. We set about building a partnership, including creating pro model helmets, but that was only part of the story. Anyone who sees what Danny does on a bike will be left in awe, much as my first experience. But what is equally impressive is that he is the most down to earth person you could hope to meet. Being able to support Danny take bike riding to a whole new level is truly inspiring and I am extremely happy to be able to extend our partnership."
MacAskill's 2013 video, Imaginate, has over 50 million hits.
MacAskill said, "I have been working with POC since 2009 and it was easy for me to continue the relationship as I have tested countless helmets over the years and I know what wearing the right helmet can do for you. Through a variety of falls I have retired nearly 15 helmets and by working with a leader in the field, and who have athlete safety at the core of their mission, I get the confidence and ability to really concentrate on what I'm doing on the bike."
