CALGARY, Canada (BRAIN) — Madison is the new U.K. distributor for Chariot, the child carrier brand acquired by Thule Group last year. Madison takes over distribution effective Jan. 1.
“We are delighted to announce that Madison will be distributing Chariot on behalf of Thule. They have done a fantastic job representing our outdoor brand and we have built a strong working relationship with them over the years and this is only set to continue," said Neil Sellers, U.K. sales manager at Thule. “This enhances Thule’s focus on consumer products for an active lifestyle and I look forward to this exciting new chapter together.”
Chariot carriers can be adapted to five different applications—cycling, jogging, strolling, hiking and skiing.