Industry News
VANCOUVER, British Columbia (BRAIN)–Sugoi has completely redesigned its Web site by boosting the company's e-commerce function, which has seen a 45 percent increase in sales over the past year.
SALT LAKE CITY, UT (BRAIN)—Backcountry.com has thrown the switch on its new bicycling channel, Chainlove.com.
SARATOGA SPRINGS, NY (BRAIN)—Serotta's Factory Studio and Fit Lab opened today. It's a full-service, retailer and consumer-focused experience, representing the essence of the company’s fitting, technology and manufacturing prowess in a world class environment.

"Bo Diddley caught a nanny goat,
To make his pretty baby a Sunday coat,
Bo Diddley caught a bearcat,
To make his pretty baby a Sunday hat."
—Bo Diddley (December 30, 1928 – June 2, 2008)
WINTER PARK, CO (BRAIN)—Athletes are now able to register for this year’s Crankworx Colorado events taking place at Winter Park Resort July 31 – August 3.
MONTEREY, CA (BRAIN)—California State Assemblyman John Laird has named Light & Motion as the Small Business of the Year for the 27th Assembly District.
BOULDER, CO (BRAIN)—Zeal Optics has opened a new distribution, customer service and showroom at its new facility on Pearl Street in Boulder, Colorado.

NEWBURY PARK, CA (BRAIN)—On Sunday, May 25, a team of bicyclists rode a victory lap around Lowe’s Motor Speedway in Charlotte, North Carolina, just before the start of the Coca Cola 600. They had completed a week long ride that began at Walter Reed Medical Center in Washington DC.
ST.PAUL, MN (BRAIN)—A U.S. district court judge last week denied Trek’s request to move an ongoing lawsuit with LeMond Cycling from Minnesota to Wisconsin.
TEMPE, AZ (BRAIN)—Titus Cycles now has a Titus Summer Trade-In Program on two of its key aluminum full-suspension bikes.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Philip Martindale as its new director of international sales. Martindale will be responsible for developing Hincapie retail apparel business in markets outside North America.
MONTREAL, Quebec (BRAIN)—Dorel Industries has implemented a new senior management structure that adds a president to each of the company’s three segments, including the division that oversees Dorel’s bike business.

J & B Importers' employees got some love from "The Today Show" on Friday for their bike commuting ways.
Click on the link to check out the footage.
BY MARC SANI
TAIPEI, Taiwan—Getting 32 executives from 32 companies to set aside business for 11 days and go for a 612-mile bicycle ride is quite a feat no matter what the industry.
BY MATT WIEBE
PHILADELPHIA, PA—Cold, wet weather and supply problems took a toll on bike shipments to dealers during the first quarter.

PARK CITY, UT (BRAIN)—The International Mountain Bicycling Association (IMBA) is celebrating its 20th anniversary this year, and to help mark the occasion National Park Service director Mary A. Bomar will give a keynote address at the organization's 2008 World Summit.

"If you're going to be crazy, you have to get paid for it or else you're going to be locked up."
—Hunter S. Thompson
ATLANTA, GA (BRAIN)—One month after the completion of the sixth annual Tour de Georgia, a post-event evaluation has determined that the direct economic impact of the event reached $38.6 million for Georgia.
This surpassed the 2007 economic impact number of $27 million by 40 percent.
MACON, GA (BRAIN)—L.H. Thomson has established a European distribution center in collaboration with Jim Walker and Company of East Sussex, England.
TAICHUNG, Taiwan (BRAIN)—Taiwan’s bike industry has started the year strong, with total bicycle export numbers up nearly 18 percent through the first quarter to 1.54 million units.