MORGAN HILL, Calif. (BRAIN) — Participating Specialized retailers worldwide will begin offering free single-tool repairs to anyone with any bike brand on Saturday with other free-repair days to follow.
As part of the brand's 50th anniversary, the company said its Reduce, Reuse, ReSpecialized program aims to get one million bikes back on the road by the end of 2025. Specialized said the most common issues are flat tires and brake adjustments. Customers will be responsible for the cost of parts. Each retailer reserves the right to determine what services and repairs are offered, which also could include minor shifting adjustments and lubrication.
Subsequent dates will be listed on the program's landing page throughout the year.
"For 50 years, we've been motivated by the pure love of riding and spotlighting the benefits bikes provide for our communities and health," said Specialized founder Mike Sinyard. "For example, we formed Outride, a nonprofit committed to using cycling to support the cognitive and physical well-being of youth to underline the power of two wheels. As we look toward the future, we don't care what kind of bike you ride, we just want you riding it. By getting one million bikes back on the road and inspiring more to ride, we can collectively reduce our carbon footprint, help our bodies and steer toward a better future."
According to Specialized, Reduce, Reuse, ReSpecialized can create a lasting impact. In a single year, "one million new riders pedaling an average of 12 miles per week can reduce global carbon emissions by 438 million kilograms of CO2, burn 25 billion calories, reduce screen time by 66.6 million hours, and equal the CO2 reduction of planting 7,242,368 million new trees."
