PARK CITY, Utah (BRAIN) — Lost Paddle Events will produce two e-bike events next year: a second edition of its (e)revolution Denver show in late May preceded by a new outdoor trade/consumer show in Orange County, California, in April.
The California event will be held at Irvine's Great Park, a 500-acre venue with off-road and paved e-bike demo spaces. The April 5-7 event will feature outdoor exhibition space and is timed to take place between other regional demo events, allowing exhibitors to conveniently transport their demo assets between events, Lost Paddle's Lance Camisasca told BRAIN.
Camisasca said many exhibitors at the inaugural (e)revolution show, held indoors at Denver's Colorado Convention Center, said they would prefer an outdoor event, allowing use of their outdoor expo assets and outdoor e-bike demos.
"We've run three successful outdoor Big Gear Shows (at Deer Valley Resort in Park City, Utah), so we know how to do it," Camisasca said. "It lets (exhibitors) drive up, set up, and enjoy, which is what people like to do, like they do at Sea Otter and Unbound," he said.
The Irvine event will conclude about 11 days before the Sea Otter Classic opens in Monterey, California. The Denver event will open about five days after the conclusion of the Bentonville Bike Fest in Arkansas.
"For both events we really had to thread the needle so we didn't step on any toes and exhibitors could move from one event to the other," Camisasca said.
Besides the demo opportunities at The Great Park, there are more extensive riding areas available nearby and the event will organize guided rides at several off-site locations during the event. "We'll have former pros and other celebrities to lead the rides," he said.
The Denver (e)revolution show, May 31-June 2, is being co-located with Big Paddle's The Big Gear Show at Denver's Civic Center Park. The events are part of the Outside Festival, a multi-day consumer festival organized by BRAIN's parent, Outside Interactive, with the state of Colorado. The Denver (e)revolution will be trade-only on May 31 and open to trade and consumers on the final two weekend days.
Both events will include e-bike education sessions for retailers and consumers.
Early-bird exhibitor pricing starts at $15 per square foot or $1,500 per 10x10 booth space until Jan. 13, 2024, when prices increase to $17 per square foot or $1,700 per 10x10 space. More information at lostpaddle.com or email Camisasca at lance@lostpaddle.com.
