FRANKFURT (BRAIN) — Eurobike begins here Wednesday with more than 1,900 exhibitors attending, exceeding the number from the Frankfurt am Main's inaugural event last July.
The 31st Eurobike, which moved from Friedrichshafen, Germany, last year, was booked four months ago with exhibition space needing to be increased by 1,614 square feet. More than 400 new exhibitors will attend. Last year, a total of 1,500 exhibitors attended.
"The Eurobike 2023 range of manufacturers, brands, and products is unique in its diversity, innovative power, and internationality," said director Stefan Reisinger. "Our vision of rethinking mobility starting with the bicycle and LEVs is fully underway."
The five-day trade fair starts with three trade-only days followed by a weekend open to the public with events, race shows, and demos.
More than 200 events will take place during the show.
New this year:
- Hall Level 9.2 will be used only Wednesday, Thursday, and Friday and specifically reserved for suppliers and component manufacturers. This has been done to improve the B2B exchange separately from the rest of the trade fair, according to Eurobike.
- The Eurobike Career Center and the Eurobike Jobmarket move to the top position of the foyer in Hall Level 12.0.
- Hall 11.1 will focus on the sports and performance topics of road biking, gravel, and mountain biking, as well as indoor cycling and bikepacking. Many brands will show their innovations and provide insight into future cycling trends. The Cycle Café for socializing, networking, and lectures will serve as the central point of contact.
- The Eurobike Awards will be presented for the first time in Frankfurt. They will be presented to selected trend products from the bike and mobility industries.
- The Future Mobility Hall 8 will feature startups and innovations, LEVs, infrastructure, and a cargo area.
In addition, more than 100 speakers will be featured in a discussion about the future of mobility and bikes at the National Cycling Conference on Tuesday and Wednesday. Representatives from local districts, towns, and industry will meet to work on plans for a "smarter tomorrow."
