PORTLAND, Ore. (BRAIN) — VVolt, a new e-bike brand that launched earlier this year has added outdoor retailer Moosejaw as a multichannel partner. In addition to consumer-direct through its website, Vvolt's range of mid-drive and hub-drive e-bikes will be available on moosejaw.com and in four Moosejaw stores.
Moosejaw already has a small number of bikes in stock and will receive a larger shipment next month, according to a Vvolt spokesperson. Vvolt e-bikes also will be available through fulfillment at Moosejaw stores.
"We're incredibly excited to work with Moosejaw as our chosen retail partner," said Vvolt founder Kyle Ranson, who also owns apparel company Showers Pass. "They are experts in sharing the fun of outdoor experiences, and having our e-bikes on their retail floors offers people a great opportunity to see and test prior to purchase."
Moosejaw recently expanded with a new store in Bentonville Arkansas, bringing its number of brick-and-mortar stores to 12. Walmart bought the retailer in 2017.
"We've known Kyle and his team within the bike industry for many years, and when the Vvolt opportunity arose, we were thrilled to join as a key partner," said Brandon Rosengren, Moosejaw's senior merchant. "We've seen rapid growth in the e-bike segment and feel it's a great opportunity to help get customers of all ages and abilities out on bikes, offer better experiences, and be part of the essential movement to provide more sustainable forms of transportation."
The Vvolt spokesman said the brand's initial bike shipment has arrived in the U.S. and sales through all channels will begin soon.
