PARK CITY, Utah (BRAIN) — PeopleForBikes will be a presenting sponsor of next summer's Big Gear Show. The organization will provide business education resources at the show. The show also will make use of PeopleForBikes RideSpot app to help bike brands share tailored route maps with demo participants.
The show is Aug. 3-5 at Park City's Deer Valley Resort.
"Having PeopleForBikes as a presenting sponsor of the Big Gear Show completes our goal of assuring the key groups who work tirelessly to support our industries are included," said Lance Camisaca, director of The Big Gear Show's bike event. Camisasca is a past PeopleForBikes board member.
"We couldn't be more proud and excited to have (PeopleForBikes' CEO) Jenn Dice and her talented team working with the Big Gear Show. Along with the National Bicycle Dealers Association, and the Grassroots Outdoor Alliance, we now have the most important stakeholders present and in support of our unique demo-driven buying experience."
PeopleForBikes will offer educational resources for exhibitors and attendees including a panel by experts presenting on the development of e-bike technology and the bike participation boom, and how retailers can engage new audiences. Additionally, PeopleFor Bikes will offer resources examining barriers in the bike space and how to foster diversity, equity, and inclusion.
Ride Spot will be available to all as the official app of The Big Gear Show. Attendees will have access to bike routes created in partnership with select brand partners, available exclusively for the event.
