TAMPA, Fla. (BRAIN) — Ironman has developed a new brand that it says extends the Ironman brand to a wider audience: Ironsport. The company, now owned by Wanda Sports Holdings, plans to license Ironsport to "best-in-class partners from apparel to healthy food alternatives and beyond."
The company worked with Graj + Gustavsen, a branding and licensing agency, to create the new brand.
"Ironsport is about discovering your best self. We are looking forward to the new product offerings that will be born from a culture of endurance sport but are designed for everyday performance," said Nathalie Wolderling Bishman, the senior director of global licensing at Ironman.
"As we continue to expand our brands globally and across product categories, the G+G team is helping us create new and innovative ways to bring our unique philosophy to consumers across all athletic levels. They are known for their out-of-the-box thinking, strategic partnerships, and tremendous creative capabilities and we look forward to what we can do collectively to bring this new brand to life," Bishman said.
G+G will serve as the exclusive licensing agency for the brand in the United States and Canada.
Since the 1986 launch of the Timex Ironman watch, Ironman has developed a licensing program that generates more than $300 million annually in global retail sales. Today, Ironman is the 72nd largest licenser in the world as reported by Global License Magazine.
