LAKE FOREST, Calif. (BRAIN) — Industry veteran Jason Meyerson has made "a significant investment" in RedMonkey Sports, a mountain bike accessories brand. Meyerson said he hopes to expand the brand's domestic and international sales and distribution.
"RedMonkey Sports is a fast-growing innovative company offering the best products in each category (grips and sealant), so it was easy for me to see the opportunity. (Company founder) Michael Nasco and his team have done a phenomenal job in the company's initial emergence by creating great products, growing international sales, and supporting local retailers in the Southern California region. His passion and involvement in support of the local cycling community originally drew me in, now it's time to introduce the brand to the rest of the U.S. and expand distribution throughout the world," Meyerson said.
Meyerson previously managed several bikes shops in California and was sales and brand manager for Veltec Sports in the 1990s.
"My passion for cycling has only gotten stronger over the years so I'm really excited to be involved again in an industry I love and helping to build a business with people sharing the same passion," he said.
RedMonkey Sports' current product line includes both slip-on and lock-on silicone mountain bike grips and a latex-based tire sealant that the company said is 10 grams lighter per liquid ounce than other popular sealants.
"We are very excited to have Jason join the RedMonkey team not only as an investor but as someone with the same vision and drive that will actively participate in the continued growth and expansion of the brand and its product offerings," said Nasco.
