Eurobike

FRIEDRICHSHAFEN, Germany (BRAIN) — It was a hard-to-miss trend at Eurobike this year. Electric drive systems are now appearing on the holiest of holy bikes: the high-end performance road bike.

FRIEDRICHSHAFEN, Germany (BRAIN) — The 17-year-old Czech Republic brand, Apache Bicycles, made its first Eurobike appearance here this year. Apache's branding shocked some visitors from the U.S.

FRIEDRICHSHAFEN, Germany (BRAIN) — The July timing might be a change, but Eurobike remains a key product introduction opportunity for many suppliers. Here's a look at some of the introductions BRAIN spied on the event's opening day.

LAGUNA HILLS, Calif. (BRAIN) — Product introductions continue in earnest this week heading into the start of Eurobike on Sunday, July 8.

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the the Eurobike show announced Tuesday that next year's show will be July 31-Aug. 3, roughly splitting the difference between the show's traditional dates in late summer and the early summer positioning of this year's show, which opens this Sunday, July 8.

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Eurobike trade show — which moves to new dates in early July this year — said the show is sold out of exhibit space. The list of exhibitors includes about 100 brands that are either new to the show or who are returning after an absence.