Consumer Expos and Rides
CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event's Official Tire Partner.
The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.
PHILADELPHIA (BRAIN) — Exhibitor registration for the ninth annual Philly Bike Expo, set for Oct. 27 and 28 at the Pennsylvania Convention Center here, is now underway. Early-bird discounts and premium booth locations are available, organizers stated.
ST. LOUIS (BRAIN) — The 2018 Mississippi Valley Bike + Outdoor Expo attracted about 2,500 attendees, a record for the 16-year-old show. The event also raised a record amount of money for BWorks, a nonprofit that will benefit from event ticket sales.
EMPORIA, Kan. (BRAIN) — For riders who find the standard 200-mile Dirty Kanza gravel race too short, organizers are adding the Dirty Kanza Extra Large, an invitation-only event to be held the same weekend as the regular race, June 1-3.
NEWBURY PARK, Calif. (BRAIN) — Liv Cycling has announced the schedule for its 2018 Liv Ladies AllRide: Powered by SRAM mountain bike skills camps.

GIRONA, Spain (BRAIN) — Cannondale will be the main sponsor of the 2018 Sea Otter Europe Costa Brava-Girona Bike Show, which will hold its second edition in June.
DENVER, Colo. (BRAIN) — Organizers of this weekend's VeloSwap consumer bike swap and expo are expecting more than 8,000 attendees and 350-plus vendors, which include individuals, retailers, suppliers, teams and other groups selling used and new gear.

FRUITA, Colo. (BRAIN) — The Fruita Fat Tire Festival has reached a preliminary agreement with the Bureau of Land Management to stage a bike demo and expo on-site at the Bookcliffs/18 Road trail system north of the Colorado town.
CHARLOTTE, N.C. (BRAIN) — On what was expected to be the peak day of Interbike's second annual Fall CycloFest trade and consumer festival, cyclists lined up at the Specialized booth all day Saturday to try out one of the Morgan Hill, California, brand's dozens of bikes available for demo at host venue the U.S.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Major brands including Cannondale, Santa Cruz, 3T, Pivot Cycles, Campagnolo, Shimano, and SRAM have committed to attend Interbike's second edition of its Fall CycloFest, a four-day event held at the U.S. National Whitewater Center just outside of Charlotte, North Carolina.

PORTLAND, Ore. (BRAIN) — The Electric Bike Expo has canceled this weekend's consumer test fest in Portland because Monday's total solar eclipse, which makes landfall south of the city, has wreaked havoc on its logistics.
LOS ANGELES (BRAIN) — The Arthritis Foundation's California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors.