Racing & Sponsorship
SAN DIEGO, CA (BRAIN) — The three-day Triathlon Business International Conference, which concluded Tuesday, underscored the organization’s focus on the growth of commerce surrounding the sport.
SAN CLEMENTE, CA (BRAIN) — Orange County-based race promoter Over the Hump Mountain Bike Race Series has signed its first licensing deal, adding a new midweek summertime race series in neighboring Los Angeles County.
DENVER, CO (BRAIN) — It's not at all clear what kind of "commute" a pro road racer has, but nevertheless the BMC Racing Team this week has been outfitted with what are possibly the WorldTour's only official team commuter bikes, the BMC urbanchallenge with Gates belt-drive drivetrains.
NEVADA CITY, CA (BRAIN) — After Armstrong was charged with doping and had his race results nullified last year, Nevada City race organizer Duane Strawser — who also owns the Tour of Nevada City Bicycle Shop and is mayor of the old Gold Rush town — was an obvious interview subject for the hordes of journalists sniffing around the story.
PHILADELPHIA, PA (BRAIN) – New organizers are bringing a major road race back to Philadelphia earlier than expected thanks to some help from a congressman.
SAN DIEGO, CA (BRAIN) — Outdoor retailer REI is the new title sponsor of the Muddy Buddy Adventure Series and the presenting sponsor of TriRock Triathlon Series; both series are owned by San Diego-based Competitor Group Inc.
The sponsorship agreement includes in-store classes for event participants.
WESTLAKE VILLAGE, CA (BRAIN)—Cannondale wrapped up a four-day camp for its first title-sponsored WorldTour road race team on Monday, an event marked by the Hollywood-themed rider introduction in the heart of Southern California’s film industry.
CAPE TOWN, South Africa (BRAIN) — Friends, family and supporters of mountain bike racer Burry Stander, who died after being hit by a car last month, are forming a foundation in his name in hope of
CARSON, CA (BRAIN)—Custom apparel maker Champion System on Friday introduced its 2013 pro road cycling team, marking the second year for the world’s first Asian-based UCI Pro Continental squad.
TEMECULA, CA (BRAIN) — Felt Bicycles, based in Southern California, is the latest top-tier sponsor of the SoCal High School Cycling League, the league announced this month.
AIGLE, Switzerland (BRAIN) — Ever wanted to work for a pro cycling team, helping top athletes prepare and recover, washing their clothes, making their food, and basically acting like a combination coach, physical therapist and mom?
LOUISVILLE, KY (BRAIN) — A Belgium software company, AFAS Software, has stepped up as a major sponsor of the UCI Cyclocross World Championships, to be held here the first weekend of next month.
Dear Lance,
So you’ve finally decided to speak out. Frankly, it’s not before time and I trust the hype, preparation and anticipation will be worth it. In fairness, by choosing to undertake a broadcast interview with Oprah Winfrey you have certainly guaranteed visibility for your much-awaited response.
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