BRAIN Staff

All articles by BRAIN Staff

April 8, 2013

SAN FRANCISCO, CA (BRAIN) — RIDES, an extended service program for bike retailers, is sponsoring next week's Bicycle Leadership Conference and exhibiting at the Interbike IBD Summit.

Posted in Industry News
April 8, 2013

BEAVERTON, OR (BRAIN) — Yakima announced the hire of Stephanie Bastin-Wells as global director of human resources and the promotion of Emily Davis to director of supply chain.

Posted in Industry News
April 8, 2013

MINNEAPOLIS (BRAIN) — Donkey Label's line of handmade soaps include soaps to remove grease and grime, a hydrating facial soap and a shaving soap. All are made especially for cyclists of pure natural and organic ingredients.

Posted in New Products
April 8, 2013

BERKELEY, CA (BRAIN) — Singletrack High, a documentary about the high school mountain bike racing movement, will be screened during the Sea Otter Classic in Monterey, California, later this month.

Posted in Industry News
April 8, 2013

SEATTLE, WA (BRAIN) — Seattle Bike Suppy has hired Dirk Sorenson as marketing manager, the senior member of the distributor's marketing department. Sorenson’s 15-plus-year marketing career includes an extensive background working with leading action sports and consumer packaged goods products.

Posted in Industry News
April 6, 2013

HEERENVEEN, Netherlands (BRAIN) – Accell Group will merge bike production for its Batavus and Sparta brands, the company announced this week. Production will consolidate under one roof at the company’s headquarters in Heerenveen.

Posted in International
April 5, 2013

SANTA FE, NM (BRAIN) — BTI has hired Chris Blumenstetter as Cinelli brand manager, the company announced Friday.

Posted in Industry News
April 5, 2013

AUSTIN, TX (BRAIN) — Cycleast, a new custom shop in the Texas capital, is also entering the distribution business, bringing in handmade carbon fiber and steel road and track bikes from the Czech Republic’s Festka Bicycles as the brand’s U.S. importer.

Posted in Retail News
April 5, 2013

MORGAN HILL, CA (BRAIN) — Specialized has launched a new triathlon/time trial saddle, the Sitero.

Posted in New Products
April 5, 2013

OAKLAND, CA (BRAIN) — Nutritionals brand GU Energy, retailer Sports Basement of Walnut Creek and Kaiser Oakland Medical Center were this year's winners of the East Bay Bicycle Coalition's Bike Friendly Business Awards.

The companies will be honored at an event May 9 in Oakland.

Posted in Industry News

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