BRAIN Staff

All articles by BRAIN Staff

July 5, 2018
Brose's lightweight Drive S Mag e-MTB drive

LAGUNA HILLS, Calif. (BRAIN) — Product introductions continue in earnest this week heading into the start of Eurobike on Sunday, July 8.

Posted in Product/Tech
July 5, 2018
MIPS B-series Boa

DENVER — Boa Technology and MIPS have collaborated on a new integrated helmet system that the companies say will provide improved fit and protection for cyclists and snowsports athletes.

Posted in Product/Tech
July 5, 2018

SAN DIEGO (BRAIN) — 100% on Thursday introduced a new collection of Peter Sagan Limited Edition sunglasses, which will debut this Saturday at the Tour de France. 

Posted in New Products
July 3, 2018

MADISON, Wis. (BRAIN) — Raleigh Bike Parts will be the new exclusive U.K. distributor of Saris Brands, which includes Saris car racks, CycleOps trainers and PowerTap power meters.

Jeff Frehner, Saris' COO, said he was delighted with the partnership.

Posted in International
July 3, 2018

IRVINE, Calif. (BRAIN) — Watteam has updated its Powerbeat power meter, introduced last year. Among the new features: a $600 kit that lets consumers easily switch a powermeter between two bikes.

Posted in New Products
July 3, 2018
Stefan Reisinger, the head of Eurobike and Klaus Wellmann, the CEO of Messe Friedrichshafen

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the the Eurobike show announced Tuesday that next year's show will be July 31-Aug. 3, roughly splitting the difference between the show's traditional dates in late summer and the early summer positioning of this year's show, which opens this Sunday, July 8.

Posted in International
July 3, 2018

BLOOMINGTON, Minn. (BRAIN) — QBP's annual Frostbike event will be held Feb. 20–23, 2019 at QBP headquarters here. Registration is complimentary for all QBP retailers and opens early November.

Posted in Industry News
July 3, 2018

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association has added Ximena Florez, Jessica Kelleher and Jazmin Valera to its board of directors.

Posted in Industry News
July 2, 2018
With Eurobike and the Tour de France coming up, expect a flow of new product introductions this week.
BMC's Richie Porte in the new Giro Aether.

LONGMONT, Colo. (BRAIN) — Early July this year is prime season for new product introductions, when even buttoned-down trade sites have an excuse to feature photos of pro riders in scenic locations.

Posted in Product/Tech
July 2, 2018

KILLINGTON, Vt. (BRAIN) — Following a major remodel, Alpine Bike Works has reopened as a Giant Partner Store. This is the third major change in as many years for this rapidly growing bike shop.

Posted in Retail News

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