BRAIN Staff
All articles by BRAIN Staff
October 12, 2017
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is entering the OE market with its LED lighting systems, offering the systems to e-bike makers.
Posted in International
October 12, 2017
FREEHOLD, N.J. (BRAIN) — JET Roll has launched three new tool roll models for the 2018 model year, including new designs for plus-sized mountain bikes.
The new JET Roll MTB+ Dragon Lady and Balls 8 models are designed to carry plus-sized MTB and fat bike tubes, along with other essential cycling items.
Posted in New Products
October 12, 2017
BOULDER, Colo. (BRAIN) — Sean Madsen, who has developed bike fit systems and products for the Boulder Center for Sports Medicine and Specialized's Body Geometry line, is launching his own mountain bike grip on Kickstarter.
Posted in Product/Tech
October 12, 2017
FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.
Posted in Industry News
October 12, 2017
BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.
Posted in Industry News
October 11, 2017
TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as introduced a program to help prevent cyclists from getting stranded with a mechanical problem.
Posted in Industry News
October 11, 2017
LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.
Posted in Retail News
October 11, 2017
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.
Posted in Industry News
October 11, 2017
BOULDER, Colo. (BRAIN) — Sweet Protection's Delirious Jacket is made with Gore-Tex Active material, the most breathable fabric in the Gore-Tex product line.
Posted in New Products
October 11, 2017
Pop-up event series brings together brands, consumers, and media.
KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.
Posted in Industry News
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