SEATTLE (October 15, 2024) — Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales. In this new role, Mason will provide strategic leadership to support the company's ambitious objectives over the coming years.
Christian Mason's appointment reflects Astral's longstanding commitment to being its retail partners' favorite vendor. With his extensive industry experience, Mason will play a vital role in building and strengthening long-term relationships with key partners and optimizing sales performance across all product categories Astral sells.
"Coming out of the post-COVID lull, Astral's brand and product engines are running hot and consumer demand is higher than ever," said Philip Curry, Founder and CEO of Astral. "As we navigate growth opportunities ahead, we are thrilled to have Christian lead our B2B partnership strategy. With his proven skills and dedication to core retailers, there is not a better person to guide Astral's thoughtful expansion into the future."
Mason has a strong background in sales and marketing, having launched his career in the 1990s managing a paddlesports outfitter and retail business near Crested Butte. Since then, he has led sales teams and strategies at leading outdoor brands, including Oboz, Dakine, Petzl, Deuter and Sitka. His proven track record of leading great teams and fostering deep industry relationships will be an asset to Astral's future growth.
Mason resides in Bozeman, Mont., with his wife and two sons. He is passionate about the outdoors, frequently engaging with nature through activities on rivers, trails, and mountain peaks.
For more information about Astral, its products, and initiatives, please visit Astraldesigns.com.
About Astral
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest-impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.
