Selle Royal USA is excited to announce a significant update to its marketplace and MAP policies in NAM, which aims to enhance the integrity and market positioning of its esteemed brands.
What's Changing?
Effective Tuesday, September 3rd, Selle Royal USA will implement new strategies to enforce minimum advertised pricing and regulate third-party sellers on marketplace platforms such as Amazon, eBay, and Walmart.com in NAM. This decision aligns with Selle Royal's commitment to preserving the exceptional value and perception of its brands.
Key Points:
- Restrict the number of 3rd party sellers to a small group of authorized resellers
- Utilize an agency to help monitor MAP across multiple websites on key SKUs
- Clean up current open accounts
- Restrict sales from non-US-based sellers
Selle Royal USA acknowledges that implementing these changes will take time but are confident that this is a crucial step in maintaining its market position and offering the best consumer experience possible.
"While consumer purchasing channels continue to evolve, it is essential that the perception and value of our brands remain consistent." explains Bernardo Fiorini, Sales Director.
For more information
P: (877) 395-8088
info@highwaytwo.com
b2bstorefront.highwaytwo.com
ABOUT SELLE ROYAL GROUP
The Selle Royal Group is a global leader in designing and manufacturing high-quality components and accessories for bicycles and cyclists. With a portfolio of renowned brands, the group is dedicated to enhancing the cycling experience and promoting sustainable mobility solutions.
