Stardue Group, the holding company of Basso and Lee Cougan, has announced a dealer direct program for the US market.
Stardue Group is a family-owned and managed business based in the north of Italy. All bicycles are hand made in Italy. From design and engineering to production and assembly, the entire process is controlled by the company.
Dealers across the United States can apply to stock the brands on a dealer direct program specifically tailored for the US market. Dealers will have access to the brand B2B portal, as well as the complete Basso and Lee Cougan product range. A complete logistical framework is in place to service and support dealers.
Alessandro Basso, CEO of Stardue Group said “The dealer direct route to market underlines our commitment to US dealers and consumers. This allows us to deliver the best riding experience through our products to dealers and consumers at competitive price points with sustainable margins for dealers. Our commitment is further underscored by the appointment of a country manager based in the United States and a sales team of independent reps to service dealers.”
Leonardo Basso, Marketing Director of Stardue Group said “Our commitment to the US market extends beyond the distribution of product. A comprehensive marketing campaign has been drafted that will create awareness in the US market amongst consumers and support dealers with opportunities to engage consumers and achieve sales objectives. In addition, we offer support by working with dealers on specific initiatives and opportunities that may exist in regional markets.”
Dealers wishing to participate in the dealer direct program can contact Craig Steyn, the country manager for Stardue Group, at craig.steyn@stardue.it
Limited independent sales representation opportunities are available for the brands. Independent sales reps can contact craig.steyn@stardue.it for more details.
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