NC-based agency to spearhead PR for industry-leading sports nutrition brand
January 16, 2024 - Boulder, CO - Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes and active people be better, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and digital marketing agency specializing in the outdoors, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Skratch Labs’ public relations agency of record, working to grow product and brand awareness in the endurance and outdoor spaces through media relations services.
"At Skratch Labs, we've always been about keeping it real – real food, real performance, real people," says Mellisa Allen, Vice President of Sales & Marketing at Skratch Labs. "We're thrilled to join forces with Darby Communications, who has a strong beat and reputation in the Outdoor and Active Lifestyle industries, our sweet spot and focus. With their partnership, we will be able to strategically extend our reach and impact to help fuel more athletes’ adventures and hydrate their hustles."
Skratch Labs is driven by the founding principle of supporting performance as simply as possible. Its mission involves using real food, starting from scratch, to create sports nutrition that both athletes and everyday people genuinely enjoy consuming. Skratch Labs' products have no artificial sweeteners, isolates, colors, or preservatives that may cause GI distress, ensuring optimized performance and refreshing tastes.
As Skratch Labs’ PR agency, Darby Communications will leverage their contacts to expand the brand’s product footprint for increased awareness and digital searchability and to position the brand and its key stakeholders as industry innovators.
“As avid Skratch Labs users, our team is proud to be representing one of the best sports nutrition brands in the industry,” states Angie Robinson, President of Darby Communications. “Their simple approach to nutrition makes sense for everyone, whether you’re an elite athlete, a first-time 10K runner, or someone who enjoys sweating it out at the local gym. Their ethos aligns well with that of Darby Communications and we look forward to continuing a great partnership that helps expand the brand’s reach and customer base.”
For more information on Skratch Labs, its cafe, and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.
About Skratch Labs: Born in Boulder, CO, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.
