LEM Helmets Links Up With Thomson Bike Tours As Official Helmet & Eyewear Partner
World-renowned cycling company will exclusively wear collection of LEM's high-end helmets and new performance sunglasses.
MORGAN HILL, Calif. (July 19, 2023) – LEM Helmets, manufacturer of innovative, stylish, and performance head protection and eyewear for cycling and motorsports, today announces its union with world-renowned Thomson Bike Tours as the official helmet and eyewear partner. Known around the globe for its love of cycling and passion for creating memorable cycling experiences, Thomson's elite group of 50-plus seasoned guides will exclusively wear LEM's road and gravel helmets and new performance eyewear. From being the official Tour de France premium tour operator to well-tailored road and gravel adventures across Europe to fully-supported cycling camps, Thomson's array of trip destinations and world-class hospitality set it apart from the competition.
"When looking for a bike tour company that offers a diverse menu of high-quality excursions in some of the world's most amazing places, coupled with best-in-class service, the obvious choice is Thomson. We're excited to partner with such a reputable and genuine operation, and support every talented guide with our high-performance helmets and new eyewear collection," said Keith Cozzens, LEM's global brand marketing director.
Thomson guides will wear LEM's ultra-lightweight, carbon Motiv™Air and new, well-ventilated Cipressa road and gravel helmets. Trusted by pros around the world and touted by dozens of media outlets, LEM's best-selling MotivAir helmet is one of the lightest on the market. At a scant 220 grams (size M), its aero design features 23 vents and is constructed with LEM's proprietary rigid, thin, and light exoCarbon™ technology that elevates the overall performance of the helmet. The Cipressa is a quiver of one made for maximum versatility on the road or gravel. It features LEM's new proprietary GelMotion® technology for management of high- and low-energy impacts, and rotational and oblique impacts. With added features like 19 vents and micro-adjust fit system, the helmet's lightweight protection brings superior comfort ready to mow down miles.
New for summer/fall (coming soon to US), LEM unveils its adventure-focused eyewear collection. The seven-model collection will include both lifestyle and performance styles. Thomson will support the global debut of the collection with every guide wearing the sport performance Daje, Passo, and Eastside models – all of which feature LEM's proprietary XEYEON® lens technology that delivers maximum visual performance, 100% UV protection, enhanced image sharpness, and precision-engineered optics for higher contrast and premium protection.
"We are thrilled to partner with LEM in this exciting and significant collaboration. As leaders in the cycling tours industry, we constantly strive to provide the best experiences for our clients, with the safety of our guides and clients being our top priority," said Peter Thomson, founder of Thomson Bike Tours. "With LEM's innovative and professionally-endorsed helmets, we are taking our commitment to rider safety to new heights. Together, we embark on a journey where adventure, comfort, and uncompromising protection combine seamlessly, ensuring our riders enjoy every moment on the road, knowing they are protected by the very best."
For more about LEM Helmets, check HERE.
For more about Thomson Bike Tours, check HERE.
