Mallabia. — After 12 years as CEO of Orbea, Jon Fernandez has announced the beginning of the transition process through which Daniel Martínez will assume the position of CEO of the cooperative, starting next October.
Daniel Martinez has a degree in Economics from the University of the Basque Country and has been involved with Orbea since 1998. As is customary in the cooperative, throughout these 25 years he has held positions of responsibility in different areas, having held management positions in the areas of Logistics, Innovations and Operations, a position he currently holds.
"When it comes to leading an organization, technical and emotional competencies to participate in the purpose of the company are just as important as understanding and sharing the ultimate purpose of the organization he represents. Daniel Martínez embodies both: he is a great professional who knows and understands the organization, the business and the people who make it up, and he has collaborated closely in defining our purpose. Therefore, I firmly believe that Daniel is the best person to propose the future challenges that Orbea will tackle with enthusiasm", says Jon.
"In a cooperative we are destined to fulfill the role that the organization asks of us. From this moment on, I will be in charge of giving continuity to a project that stands out for its ambition and in which we will continue to work to maintain the trust of the user community and distribution around the world. I face this challenge with great respect, enthusiasm and with the guarantee that comes from knowing the generosity and commitment of an outstanding team", says Daniel.
In the remaining months until the handover takes place, both Daniel and Jon will work together to ensure it success at the social, distribution chain and cycling community levels.
Orbea enters a new phase with new executive management, but the values remain unchanged: building a fairer society, creating unique products and doing it with passion.
