Carbondale, CO - Revel Bikes is pleased to announce the appointment of cycling industry veteran Ben Coates as President and Chief Operating Officer (COO). Coates brings over 15 years of experience in the cycling industry to Revel, having previously served as a Director for both POC and Trek. In his new role, Coates will lead company operations, drive strategic initiatives and expand Revel's reach in the industry.
"We are thrilled to have Ben Join our team at Revel Bikes," said Adam Miller, Founder and CEO of Revel Bikes. "It's another huge step forward in growth for Revel. Ben's extensive experience, proven track record and passion for cycling make him the perfect fit to lead us to the next level."
Coates' remarkable rise through the industry began with a sales position at a local bike shop, followed by his role as head mechanic for the Subaru/Gary Fisher Factory MTB Team. From there he moved up the ladder at Trek, serving as a team liaison, road product manager and eventually director of Road Bicycles and Project One. His most recent position in the industry was at POC where he was the managing director for North America.
"I'm honored to join the Revel Bikes team and help guide this amazing company through its next growth phase," Coates said. "Revel was founded because of their passion for riding and ambition to innovate and engineer the best bikes in the world – I share this same passion for the sport and I look forward to building on their foundation and taking the company to new heights."
About Revel Bikes:
An engineering powerhouse, Revel Bikes is located on the Western slope of the Rocky Mountains, with both titanium and carbon bikes assembled in their Carbondale, CO headquarters. A recently opened branch office in Taichung, Taiwan, in the heart of the bicycle industry, allows Revel to further improve sourcing, assembly, and manufacturing processes, providing unrivaled quality and support to riders. Revel believes in using suitable materials for the correct application; Steel, Titanium, and Carbon bikes are all found under the Revel umbrella, alongside their groundbreaking recyclable FusionFiber wheels and rims.
