AUSTIN, Texas (March 22, 2021) – FloSports, a leading sports streaming service, today announced an official broadcasting partnership with Life Time, the nation's premier healthy lifestyle brand (NYSE: LTH), for the Company's inaugural Life Time Grand Prix Series. The new event series—comprised of 60 elite cyclists from around the world competing for a $250,000 prize purse over the course of six iconic off-road cycle races—will broadcast live globally, exclusively on FloBikes. The series begins April 9 during the Sea Otter Classic in Monterey, Calif. and culminates at Big Sugar Gravel in Bentonville, Ark. October 22.
"We're proud to be the broadcast home of Life Time's inaugural Grand Prix series and we look forward to accelerating the growth of cycling in the United States," said Ryan Fenton, Director of Global Rights and Acquisition at FloSports. "Our partnership with Life Time furthers our commitment to serve the cycling community with premium coverage of thrilling events by promoting the impressive participants set to compete in this series."
The full Grand Prix Series broadcast schedule is as follows:
- April 9: 80K cross country mountain bike race in the Fuego XC at the Life Time Sea Otter Classic presented by Continental Tire in Monterey, Calif.
- June 4: 200-mile Garmin UNBOUND Gravel presented by Craft Sportswear in Emporia, Kan.
- July 9: 70-mile Crusher in the Tushar presented by The Creamery in Beaver, Utah
- August 13: 100-mile Stages Cycling Leadville Trail 100 MTB in Leadville, Colo.
- September 17: 40-mile Chequamegon MTB presented by Trek in Cable, Wis.
- October 22: 100-mile Big Sugar Gravel in Bentonville, Ark.
"The ultimate goal of the Life Time Grand Prix is to increase fandom of cycling as a sport in the United States," said Kimo Seymour, President of Media and Events at Life Time. "Making six of our most highly regarded events accessible through an experienced broadcasting partner is key to bringing this vision to life and we're stoked to provide real-time updates at each Grand Prix event to new – and longtime – fans alike through FloBikes."
The agreement signifies the latest investment by FloSports into the sport of cycling. FloSports recently announced it would carry the Tour de France Femmes Avec Zwift exclusively in Canada. It also revealed a long-term partnership with UCI and added other popular cycling events to its programming including the Flanders Classics and the Fayetteville Cyclocross Championships. Other live programming available on FloBikes include WorldTour races such as the Tour Down Under, Paris-Nice, Paris-Roubaix, Flèche Wallonne and Liège-Bastogne, Women's WorldTours including La Course by Le Tour de France and Madrid Challenge by La Vuelta as well as Asian/European Tours such as the Tour of Oman, Tour de Hongrie and Paris-Tours.
To access live and on-demand coverage of these cycling events, visit FloBikes to become an annual PRO subscriber, which unlocks access to premium content and live events across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, the App Store, and Google Play Store.
To learn more about the Life Time Grand Prix, visit www.lifetimegrandprix.com.
About FloSports
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports' vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.
About Life Time®, Inc.
Over nearly 30 years, Life Time (NYSE: LTH) has reshaped the way consumers approach their health through omnichannel, healthy way of life communities that address all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 155 Life Time athletic resort destinations in the United States and Canada, and via a complementary, comprehensive digital platform and portfolio of iconic athletic events – all with the objective of inspiring healthier, happier lives. For more information visit lifetime.life.
