Expanding Library of Online Courses for Outside+ Members and Broadening Social Media Reach
These acquisitions will enhance Outside's catalog of content and influencer network, fueling member inspiration and knowledge for the next adventure
Boulder, Colorado (November 4, 2021) — Outside Interactive, Inc. the world's leading creator of active lifestyle content, services, events, and experiences, announced today the acquisition of two Boulder-based companies, ROAM Media, the premier source for outdoor education and adventure with purpose; and Inkwell Media, a creator marketing agency. The deals represent Outside's investment in their member experience by expanding its portfolio of educational resources and influencer engagement. This marks Outside's 12th and13th acquisitions respectively since 2020.
"Outside's members are used to quality content and resources that help them get outdoors and experience the wellness benefits of nature," said Robin Thurston, CEO of Outside. "The addition of ROAM Media and Inkwell Media are key to continuing our commitment of providing best-in-class content, while inspiring users to do the activities they love, more often, and with greater knowledge and enjoyment."
Founded in 2017, with a mission of Adventure with Purpose, ROAM provides its members with a catalog of online classes taught by world-class climbers, skiers, snowboarders, surfers, filmmakers, photographers, and mind and body experts. Membership also includes podcasts, exclusive access to community events with the instructors and mini-documentaries from ROAM Studios. These benefits will be rolled into Outside+, Outside's premiere subscription, in the coming months. Existing ROAM members will soon gain access to the perks and benefits of Outside+.
Inkwell Media, a leader in creator marketing founded in 2014, will bolster Outside's internal social media and creator strategy by amplifying the Inkwell Network of artists and athletes. Inkwell's commitment to authentic community, coupled with best-in-class social media expertise, will help Outside's brand awareness and increase Outside+ memberships. Outside will also benefit from Inkwell's strong market reputation, which they have developed by building successful social media campaigns for bluechip active lifestyle and general interest brands.
"Like Outside, we believe in the power of outdoor fun and adventure," said Christopher Jerard, Founder and CEO and Founder of ROAM Media and Inkwell Media. "After spending time with Robin, I knew this is where ROAM and Inkwell belong. The idea when we started these companies, independently, was to marry authentic adventure storytelling and community with modern media platforms and technology. Outside's portfolio of brands has a legacy of storytelling that is unmatched. Robin's experience in technology, coupled with a deep commitment to the outdoors and building community, is something special."
The ROAM Media and Inkwell Media teams will join Outside and continue to be based in Boulder, CO. Christopher Jerard, founder and CEO of both ROAM Media and Inkwell Media, will assume the role of VP, Creator Network, Audience Engagement & Learning of Outside.
About Outside
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 40+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside's membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.
