EUGENE, OR (Mar. 24, 2021) – Burley, the Oregon-based outdoor recreation brand dedicated to making it easier for people to get out there by bike, is pleased to announce expanded distribution to Nordic countries through a new partnership with Cycle Service Nordic.
Cycle Service Nordic will now begin offering Burley's complete line of cargo, pet, and kids bike trailers. This partnership between Burley and Cycle Service Nordic grants independent bicycle dealers further access to Burley products and the ability to add Burley trailers and accessories to their orders.
"We are continuously looking for ways to better serve our Burley retailers and riders with greater access to the brand and high-quality customer service. Partnering with Cycle Service Nordic is a natural fit," stated Burley Sales Manager Nick Martinez. "Their commitment to exceptional service and building a well-educated sales team will support continued growth of the Burley brand in the region and help new cyclists understand all the ways they can get out there and do more by bike."
Headquartered in Odense, Denmark, Cycle Service Nordic is the largest provider of high-quality bicycle parts and accessories across Denmark, Sweden, Norway and Finland. They offer a one-stop shopping solution with exceptional service for bicycle shops.
"We are extremely happy to partner with Burley and increase our portfolio with such a strong profiled brand," stated Cycle Service Nordic Brand Manager Mads Hedegaard Dellgren. "Whether it is commuting, bikepacking or just getting out on the weekends, Burley pushes the boundaries for riding your bike. High-quality trailers allow you to safely bring your loved ones with you on your daily routines or pack the gear you need for an adventure away from home. The well-thought-out solutions for every purpose and bike fits perfectly with Cycle Service Nordic's goal of providing our customers with the best bicycle parts and accessories on the market."