Quality Bicycle Products announces the launch of its 2021 Dealer's Choice partnership program. As Q's flagship strategy uniting participating brands with retailers, Dealer's Choice rewards retailers with powerful incentives while growing ridership and overall industry health.
More than just another discount program, Dealer's Choice supports retailers by partnering them with brands that independently enforce MAP, respect channel integrity, and create compelling products. Paired with Q-facilitated community outreach opportunities, Dealer's Choice supports a more sustainable industry while strengthening retailers.
There are 49 partner brands for the 2021 Dealer's Choice program, with more new brands joining throughout the year.
"Dealer's Choice continues to expand because it delivers real and measurable value," said Bill Schouman, QBP's Vice President of Sales. "By partnering with QBP and key brands, retailers enjoy improved cashflow that helps grow their business while also strengthening bike communities. That's an impactful growth strategy for retailers and the bicycle industry."
Q retail partners can log into QBP.com, click on Dealer's Choice and start enrolling in brands today. Retailers who want to open an account with Q can apply at qbp.com/dealers.
