SEATTLE—November9, 2020 —TomboyX announced today that Leslie Garrard, former Vice President of Experiences and Strategy at Recreational Equipment, Inc. (REI), has joined the gender-neutral underwear company as Chief Operating Officer and will serve on the company's senior leadership team.
Garrard succeeds TomboyX co-founder Naomi Gonzalez, who is taking on a new role as Director of Strategic Growth. As COO, Garrard will report to TomboyX CEO Fran Dunawayand will have oversight of strategy development and execution of supply chain, logistics, product, merchandising, and customer voice. Garrard will work closely with CFO Ryan Letson, who was recently promoted to the role after serving as TomboyX's VP of Finance, to ensure long-term financial success and will be responsible for setting, meeting, and exceeding quarterly margin goals.
"Leslie is a true visionary with a proven track record in growth and has run the gamut in leadership roles for household names like Starbucks, T-Mobile, and REI. I can't think of a better leader to join the TomboyX family and share the magic these brands have seen," said Fran Dunaway, CEO of TomboyX. "Her ability to translate complex strategies into simple ideas makes her perfect for a company whose mission is just as simple: to feel comfortable in who you are."
"I am truly grateful and honored to join TomboyX and lead growth and execution of strategic initiatives that reflect the purpose-driven brand's ethos. TomboyX is a company I've always admired for being ahead of the curve when it comes to making a statement," said Garrard. "The company is unapologetically itself and always leads with purpose above all else; something every human should do. I'm beyond excited to collaborate with the brand's cross-functional teams and embrace the company's values."
With more than two decades in combined retail, strategy, operations, digital, and brand management experience, Garrard joins TomboyX from REI where she served in multiple leadership roles in her five-year tenure. In her most recent role as Vice President of Experiences, Garrard led REI's global adventure travel business, local outdoor programs, and digital experiences team to drive brand engagement with over 500,000 customers.
Prior to REI, Garrard led strategy, product innovation, marketing, and brand initiatives for Starbucks and T-Mobile. She holds a bachelor's degree in English from Stanford University.
About TomboyX
Launched in 2013, TomboyX is a women-owned, gender neutral apparel brand based in Seattle, WA. TomboyX is for those who are unafraid to forgo societal standards in order to be who they were meant to be. We exist to empower unapologetic confidence. Our mission is to help people feel entirely like themselves, which is why we fit-test everything we make in every size and shape. We believe that clothing should fit more than just a body, but an individual, regardless of their gender.
