February 20, 2020, Santa Barbara CA- Scottish cycling apparel manufacturer Endura has selected ECHOS Communications as their partner for North American PR services.
Founded in 1993, Endura makes a full range of cycling apparel spanning all segments.
The brand entered the North American Market in 2007, was acquired by Pentland Brands in 2018, and moved their US warehouse and operations from Indiana into Pentland's California Hub in Santa Barbara last year.
"We have the best range we've ever developed, and enhanced operations support as well. We are prepared to expand our North American presence in 2020 and beyond," says Nadine Thompson, Endura's Global Commercial Director.
"Endura has brought a tremendous amount of innovation to the cycling clothing market for years. They partner with some of the most exciting athletes in the sport and are working on heartfelt measures like their new sustainability initiative," replies ECHOS Senior Partner Billy Sinkford. "They have many stories to tell– we're excited to work with them and bring greater visibility to the brand in North America."
"Throughout the process, the ECHOS team has shown their passion for our brand. We're ready to tap into their understanding of technical apparel, media relationships, and their enthusiasm for developing a creative partnership as we work to fully realize Endura's potential on this side of the Atlantic," adds Thompson.
About Endura
Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycling apparel. The brand immediately launched a host of novel and challenging products that earned iconic status globally and set benchmarks for functionality and durability. This philosophy and focus on disruptive innovation have carried the brand from Scottish local hero to global market leader.
