July 17th, 2019 - Lyons, CO - Jeff Lenosky, professional mountain biker and current Guinness World Record holder for the highest bunny hop on a mountain bike, is on a mission to get more kids on bikes. It’s the main reason why the 48-year-old, recently left behind a 17-year riding career with Giant Bicycles to ride for the funky, grassroots team at Colorado-based REEB Cycles.
Since opening in 2011, REEB (which is beer spelled backward) has garnered a reputation in the cycling industry for pushing the boundaries of what a bike can be. Every REEB Cycles frame is designed and fabricated by hand in the 100 year old barn in Lyons, CO that Dale’s Pale Ale was born in. Founded by original members of the trailblazing Oskar Blues brewery, from which the nationally-recognized non-profit Can’d Aid was also born, REEB’s commitment to donate one kids’ bike for every REEB sold attracted the attention of Lenosky.
“I’ve been involved with Can’d Aid as a Treads and Trails Ambassador for the past few years,” said Lenosky, who became a public figure in the biking industry with his flashy, trick-filled Trail Boss You Tube videos. “Can’d Aid’s big picture of getting more kids off the screen and outside riding bikes really resonated and led me to an opportunity to work with a core bike company that supports a larger goal which is important to me and my career.”
“Working with Jeff has greatly increased Can’d Aid’s visibility in the biking industry and given our Treads + Trails program some serious street cred”, said Diana Ralston, Can’d Aid’s Executive Director. “His passion and enthusiasm for the sport are contagious and having him part of the REEB Cycles team means we can tell the story of the REEB give back model even more effectively.”
Can’d Aid’sTreads and Trails program focuses on promoting healthy + active lifestyles for people of all ages and from all walks of life. Through community bike and skateboard builds, youth climbing clinics and building and maintaining multi-use trails throughout the United States, they are increasing access and encouraging kids to get outside. With their unique “people powered” model, Can’d Aid’s Treads + Trails program has built and donated nearly 3,000 bikes to underserved youth -- a number that Lenosky hopes to drastically expand on in 2019.
Lenosky is currently making the rounds at major mountain biking festivals across the country, dually representing REEB and hosting wheelie-filled bike demos and group rides to help inspire more kids to get out on two wheels.
For a full list of events you can catch Jeff at this year, visit: https://trailboss.bike/
For additional details, imagery, information, requests for interviews or questions on the above press release, please reply to this email or contact Chad Melis at Turn It Up Media: chad@turnitup.marketing.
ABOUT CAN’D AID:
Can'd Aid is all about spreading people powered do-goodery through Towns, Tunes, Treads + Trails and Love Yur Mama efforts nationwide. Since its inception in 2013, more than 1.6 million cans of water have been shipped post-disaster, over 2,800 bikes have been built for underprivileged youth, 1,800 instruments have been donated to public schools and the equivalent of 59 million cans recycled. To donate, join the do-goodery or find out more, please visit candaid.org.
ABOUT REEB CYCLES:
In 2011 REEB Cycles began fabricating handmade steel single-speeds designed for the steep and rocky terrain of their home in the foothills of Colorado’s Rocky Mountains. Since then Chris Sulfrian and a core group of riders have led the progression of the bikes including their American Made flagship #Dikyelous2 hardtail. In 2017 REEB announced the Sqweeb, their first full suspension offering that has been updated for 2019 with the help of fabricator and racer Adam Prosise. In addition to designing and fabricating all bikes in-house, REEB runs a demo, retail and full service bike shop at CyclHOPS Bike Cantina restaurant in Longmont, CO. REEB operates the REEB Ranch; a mountain bike, wedding and event space with overnight accomodations against the beautiful backdrop of DuPont State Forest in Hendersonville, NC. For more information contact REEBme@reebcycles or call the full service REEB/CyclHOPS bike shop at 720.600.5964.
Instagram - @reebcycles
About Jeff Lenosky
Jeff Lenosky has done more for freeriding and trials cycling in the US than anyone else alive today. His commitment to the sport transcends decades of competition, instruction, and giving back to the riding community he so loves. This New Jersey native fearlessly trailblazed a path for MTB, technical freeriding, street and urban riding in the US as we know it. Nowadays Jeff takes his technical riding skills to the trail where he features them in his Youtube Series “Trail Boss” Traveling the globe, searching out seemingly impossible trails, Jeff also gives riders tips to become a "Trail Boss” themselves. Check out Jeff's YouTube channel here, and be sure to subscribe.
