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Highway Two opens warehouse in Reno

Published October 23, 2018

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Reno, NV—Highway Two, leading North America distribution company, joint venture between Continental Tires and Selle Royal Group (fi'zi:k, Brooks, Selle Royal, Crankbrothers), opens new 40,000 sq ft West Coast warehouse in Reno, NV.

The Reno DC is fully operational and began shipping the week of October 8th. Joel Contreras, the Director of Operations and Finance had this say, "It's exciting to announce that we have opened our West Coast distribution center. This is just one step of many to better serve our customers. Speed to market and convenience are key in being competitive and we are committed to serving our retailer partners."

Simon McNair, the President of H2 added, "H2 has grown tremendously over the 12 years we have been in business thanks to the support of our dealers and strength of our focused portfolio. We have always offered the best margins, but we knew we had to get faster to the market to better support our customer's growth. Our three year plan is to have 1-2 day shipping to 90% of our customers in the US and Canada."

McNair also added, "Despite all of the news, the bike industry is a great place to be. We are investing into our growth and our customer's growth. If what you are doing isn't working, we ask you to give us a shot at earning your business. Our brands cover every category of cycling and we can be a one stop resource for building your store image and most importantly your profitability."

Highway Two, LLC is a joint venture between Continental Tires and Selle Royal distributing Continental, fi'zi:k ,Crankbrothers, Selle Royal, Brooks England, Kask, Abus Mobile Security, Knog and Osmo.