Product/Tech
HILDEBRAN, N.C. (BRAIN) — Sock maker DeFeet International is using blockchain technology in its packaging to allow consumers to authenticate their purchase and create a connection for warranty, repair and loyalty programs.
ALBUQUERQUE, N.M. (BRAIN) — Lindarets' Thru Axle Wheel Mount was made to securely hold thru axle front wheels to a wall or other surface, for storage, display or transport. The company said it developed the product in part to hold wheels inside a Sprinter van while driving to bike rides and events.
COTATI, Calif. (BRAIN) — Yuba Bikes new Electric Boda Boda, available this week, features a Shimano STEPS motor with three pedal assist settings and is available with traditional or step-thru frame style.
LIVINGSTON, U.K. (BRAIN) — Scottish clothing brand Endura has launched a new collection of aero clothing and helmets developed with Drag2Zero, a company founded by noted aerodynamicist Simon Smart.
BOULDER, Colo. (BRAIN) — Earlier this winter at Boulder's Sports Garage store, Ergon USA held the first of a series of demo events for its new women's saddle line.
MANCOS, Colo. (BRAIN) — The new Caribou model from Alpacka Raft claims to be the lightest and most packable full-size packraft on the market. It can carry a bike and it packs small enough to be carried on a bike's handlebars for dirt/water adventures.
CALABASAS, Calif. (BRAIN) — At a media and retail launch Wednesday in Southern California, Fox detailed the new Flux, which maintains the classic look of the original but also take cues from the brand’s newer Proframe full-face all-mountain helmet and Metah open-face helmet.
BALLSTON SPA, N.Y. (BRAIN) — Designed to assist in removing thru-axle hub end caps without damaging them, Unior Bike Tools' Hub Genie works via an expanding collet on the inside of the end cap.
BOULDER, Colo. (BRAIN) — Donnelly is rolling out a 650b range of its X'PLOR tire series.
SANTA CLARA, Calif. (BRAIN) — Vintage Electric is offering a Jeff Clark e-bike, in association with Clark, the founder of The Titans of Maverick Surf Contest. Only 20 of the bikes will be produced.
STOCKHOLM (BRAIN) — POC has launched a new aero road bike helmet model, the Ventral. The Swedish brand said the Ventral is "the fastest, most aerodynamic, ventilated, lightweight and safest helmet we have ever developed."
WASHINGTON (BRAIN) — Allen Sports is recalling about 150 UltraX and Ultra1 folding bikes because the frames can break.
The company is refunding purchasers of the bikes, which were sold on Amazon.com and eBay from May 2014 through July 2017 for between $500 and $4,000.
PETALUMA, Calif. (BRAIN) — E-Thirteen has updated its TRS+ dropper post with new internals and a revised bushing layout to make the 170-millimeter-stroke post shorter in overall length than E-Thirteen’s 150-millimeter post.
COSTA MESA, Calif. (BRAIN) — Blending mobility and protection, the low-profile design of the Trail Skins 2 knee guards delivers unrestricted pedaling and all-day comfort while still meeting European standards for impact protection.
BOULDER, Colo. (BRAIN) — Ergon introduced its first women’s saddle with a women’s-only saddle demo and launch party at Sports Garage in Boulder in late January.
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has released its SWANK sunglass, combining a lifestyle silhouette and a vibrant color palette with many of the technical features found in the brand’s high-performance sports sunglasses.
THOUSAND OAKS, Calif. (BRAIN) — The Rock Bar is a semi-rigid nylon and foam storage case that can attach to multiple locations on the bike — handlebars, downtube, toptube and even long seatposts.
BOULDER, Colo. (BRAIN) — Gore Wear is now making its lightweight waterproof Shakedry jackets available in more than one color.
REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire has expanded its e-bike tire line with new offerings in multiple mountain bike categories as well as urban/trekking models.
WASHINGTON (BRAIN) — Specialized Bicycle Components is recalling about 5,500 road bikes in the U.S., plus about 360 in Canada and 260 in Mexico, because the bikes' composite forks can break.
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