News

Posted April 22, 2019

DURANGO, Colo. (BRAIN) — Erik Saltvold of Erik's Bikes, Board and Ski is the latest guest on a special podcast series produced by Verde Brand Communications and BRAIN. 

Posted April 22, 2019

OSAKA, Japan (BRAIN) — Izumi, a 103-year-old Japanese chain manufacturer, is making a push into the U.S. aftermarket with a new website, new packaging and a partnership with USA Cycling that will see its chains used by top BMX and track riders.

Posted April 22, 2019

BROOKLYN, N.Y. (BRAIN) — 718 Cyclery, a small shop that has developed a big reputation with regional adventure riders and others, is launching a new side business online, The Bike Bag Market.

Posted April 22, 2019

IOWA CITY, Iowa (BRAIN) — With Interbike off the calendar for at least this year, several other events are stepping up to try to attract exhibitors, retailers and others in mid-September.

Posted April 22, 2019
BPSA was previously the BWDA. Photo: Ray Keener

BOULDER, Colo. (BRAIN) — While the boards of PeopleForBikes and the Bicycle Product Suppliers Association have approved a merger of the two groups, a majority of the members of the BPSA must still vote for the merger for it to become final.

Posted April 22, 2019

New estimates show more than double the number of bike shops in the U.S. as previously thought. Here are the numbers behind those estimates, plus dealer share and what it all means for brands, retailers and, maybe, the future of the bicycle industry.

Posted April 19, 2019

BOULDER, Colo. (BRAIN) —  Pocket Outdoor Media has added six of the endurance sports industry's best salespeople to its sales staff for VeloNews, Bicycle Retailer & Industry News, Triathlete, PodiumRunner, and Women's Running.

Posted April 17, 2019

IRVINE, Calif. (BRAIN) — Shimano says manufacturers apparently didn’t follow its requirements when spec’ing front brakes on some electric share bikes, possibly causing problems that led to Lyft and Uber pulling the bikes from service.

Posted April 16, 2019

While much of the bike world was getting amped about Sea Otter product launches, industry leaders got together to talk big picture at the Bicycle Leadership Conference in Monterey.

Posted April 16, 2019

NEW YORK (BRAIN) — MirraCo, the BMX brand founded by Dave Mirra, is for sale or license. Mirra founded the brand in 2006 with partner Jim Ford. It has been licensed in the past to Trek Bicycle, BMX International Australia and Dynacraft. Currently, Haro holds a nonexclusive license that expires in November.

Posted April 15, 2019

WASHINGTON (BRAIN) — Some hubs and sprockets would be among the $11.5 billion in goods subject to retaliatory tariffs of up to 100% proposed by the Trump administration.

Posted April 15, 2019
In first episode of podcast series, SRAM's Kate Powlison discusses the AXS launch

BOULDER, Colo. (BRAIN) — On Monday, BRAIN and Verde Brand Communications launched the first in a series of podcasts devoted to the evolution of the bike market and cycling community.

Posted April 15, 2019

It would be a superb exercise in mathematical calculation to divine how much money the industry will spend this year on trade shows, consumer expos, dealer events and other similarly aligned gatherings of bros and gals.

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