BRAIN Staff
All articles by BRAIN Staff
PASO ROBLES, Calif. (BRAIN) — Dennis Christopher, the star of the 1979 film Breaking Away, will attend April's Eroica California, a vintage bike ride. Christopher will attend a VIP reception preceding a showing of the movie. The next day, he will ride a section of the ride on a vintage Masi bike similar to the one his character Dave Stoller rode in the movie.
LAGUNA HILLS, Calif. (BRAIN) — Pricey niche bikes — everything from plus-sized mountain bikes to gravel road bikes — helped power increases in dollars and units at bike shops last year, according to stats from the Bicycle Product Suppliers Association.
ZOLDER, Belgium (BRAIN) — The CEO of the Italian bike brand Wilier Triestina says the company will sue Belgian cyclocross racer Femke Van den Driessche, who is accused of using a hidden motor at the Cyclocross World Championships on Saturday.
COLORADO SPRINGS, Colo. (BRAIN) — SRM Training System USA and Pioneer's Cycle Sports Division each announced price reductions of about 30 percent on Monday.
MADISON, Wis. (BRAIN) — Planet Bike has revised its sales and pricing policies to prohibit sales of its current model year products on auction sites.
SEATTLE (BRAIN) — Cascade Bicycle Studio has announced its partnership with custom Czech framebuilder Festka. Cascade Bicycle Studio is now the exclusive online U.S. retailer for Festka and the exclusive in-store retailer for the western U.S.
WILTON, Conn. (BRAIN) — Cycling Sports Group has hired Hannah Parish as its director of marketing for North America.
PHOENIX (BRAIN) — Randy and Sally Pittaluga, owners of six shops in the Phoenix market, have rebranded their Bikes Direct store in Mesa as BikeMasters Mesa. The Pittalugas have also opened a second BikeMasters location in Mesa in the former DNA Cycles store site on North Power Road.
LIVINGSTON, Scotland (BRAIN) — David Pritchard has joined the Scottish cycle clothing supplier Endura Ltd as sales director. The company said the new position was created to provide greater experience and support to its global sales team.
TAMPA, Fla. (BRAIN) — Atomik Carbon has released two new fat and plus-sized rims, the PHATTY 85 and CHUBBY 43. Both feature single-wall construction wrapped around an aerospace foam core.